Master SEO, social media, paid ads, and growth marketing
Digital Marketing
Digital marketing track covering SEO, content marketing, social media, Google Ads, Meta Ads, email marketing, analytics, and marketing automation.
Digital Marketing Foundations
Establish a strong baseline in digital marketing. Learn audience targeting, search engine optimization (SEO), content marketing, social media tactics, email operations, and the essentials of web analytics.
Growth Marketing & Paid Advertising
Accelerate customer acquisition. Master advanced paid advertising on Google and Meta, build conversion-optimized marketing funnels, design and run scientific A/B split-tests, and engineer high-impact growth loops.
Marketing Analytics & Automation
Master advanced marketing operations. Instrument enterprise GA4 event tracking, blend multi-channel data in Looker Studio, architect automated CRM lead-scoring, segment databases with RFM, and build fractional attribution ROI models.
SEO & Content Marketing Mastery
Master search engine optimization and content marketing to drive organic traffic and convert visitors into customers.
Email Marketing & CRM Automation
Learn to build automated email marketing campaigns and CRM workflows that nurture leads and drive conversions.